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The world is constantly changing and businesses face the challenge of keeping up with emerging trends, technology developments, market influences and global issues. Amidst these challenges companies must still deliver exceptional products and services in order to remain competitive in a highly pressured economy. This has given rise to new technology and approaches, of which convergence is most notable. Convergence is a term that is most often applied to the ICT space, when referring to the blurring of boundaries between data and voice. However, in today’s world the word has come to mean so much more.